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Google’s new Image format webP


Google always interested in speeding up the webpage. They have launched Google Chrome one of the fastest webbrowser. Now they are implementing new image format WebP. Google says from this image format they can reduce the image size by 40% without affecting the original quality of a image in JPG.

A WebP file consists of  VP8 image data, and a container based on RIFF. Webmasters, web developers and browser developers can use the WebP format to create smaller, better looking images that can help make the web faster.

Google's WebP image format

Google has already successfully implemented its own video format WebM for all its YouTube videos in addition to H.264. What does this all mean to web designers and website developers? Well for one thing, they need to make sure that their websites are compatible to these formats in the coming years.

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