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Google insight vs Yahoo clues


Both  Google Insight and Yahoo Clue is for SEO purpose.

Google Insight is a search database that can filter on search terms like location, time, and category and give you a graphical representation such as interest over time of search volume, top search terms, and related. It is a product similar to Google Trends that will enable you to examine a certain niche in detail.

It will help you decide which advertising method works best or find out when people are searching seasonal items — the site gives ski resorts as an example.

It can also tell you how competing brands or locations are doing and what markets may be developing for your product or service.

Example:

Google Insight data

 

Yahoo! Clues is a new beta service that gives you a unique “behind the scenes” look into popular trends across the millions of people who use Yahoo! to search each day.

With Yahoo! Clues, you can discover and compare trending information for search terms of interest to you, or explore popular trending search terms on Yahoo!

You can see search volume charts, demographic graphs, maps, or even related searches specific to a demographic group. We’re also experimenting with an interesting feature called “Search Flow,” which offers a unique look at people’s search patterns and the next most probable search term people try after searching for a query.

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goo.gl Advantages and disadvantages


Nowadays most of us eager to use google’s url shortening service goo.gl including me. Previously I have used bit.ly. In terms of usability and uptime speed it is fine but they have missed some features.

I have listed some features, is anything missing please add it in comments

Disadvantages:
1. Duplicate links
If i’m creating short link for same url more than one time it results different short url for a same page/url
2. Can’t remove from listing
goo.gl displays the list of short urls we have created, But there is no option to delete/remove/hide from listing.
3. No option to create Custom url
It will be nice if they give option to create custom short link then they can share are remember easily.
4. Missing API for create short URL
Currently they don’t have option to create short urls through API. In this case I prefer bit.ly . I think they will have API support soon

Advantages:

1. No need to have separate login account
We can use the same google account
2. Click count
We can view click count by location, OS, browser, timing, referral url.
3. QR code
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR Barcode reader and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Google’s new Image format webP


Google always interested in speeding up the webpage. They have launched Google Chrome one of the fastest webbrowser. Now they are implementing new image format WebP. Google says from this image format they can reduce the image size by 40% without affecting the original quality of a image in JPG.

A WebP file consists of  VP8 image data, and a container based on RIFF. Webmasters, web developers and browser developers can use the WebP format to create smaller, better looking images that can help make the web faster.

Google's WebP image format

Google has already successfully implemented its own video format WebM for all its YouTube videos in addition to H.264. What does this all mean to web designers and website developers? Well for one thing, they need to make sure that their websites are compatible to these formats in the coming years.

hot pot vs foursquare


Google releases its new location based product to compete popular place sharing service foursquare.com.  We can say google’s hotpot is a clone of foursquare.

Smartly, Hotpot pushes Places, getting business owners to claim their free listings to help Google build their efforts in the online Yellow Pages space, while using social networking to build reviews for their products.

You can add reviews on your smart phone by using Google Maps for Mobile, so they have the mobile thing included as well. And Hotpot also has its own Twitter account to friend people – it should not be long before there is a tie in for users to Tweet their reviews.

“More than 20 percent of Google searches now have a local intent, and it’s clear that finding information about what’s immediately around you is important…. With Google Hotpot, we’re excited to take local search to the next level by making it more personal with recommendations powered by you and your friends,” the Hotpot blog stated.

foursquare

google-hotpot

Advantages of hotpot Over foursquare

Other than the concept in hotpot we can login to the account easily by using same gmail account.

hotpot allows you to access in mobile apps via google maps on antroid .

Google Places – These are the 50 million places around the world for which we have rich details.

The places you like – When you rate places you like, we’ll tell you about other related places you’ll love. I love my favorite neighborhood restaurant in Noe Valley, Firefly, so when I rate it 5 stars, Hotpot will try to recommend other places for me in the city with simple, homey food such as Home restaurant.

The places your friends like – Share your ratings with your friends and see the places they’ve recommended. I’m planning a trip to Barcelona for the holidays and my friend Bernardo is a local. With Hotpot, I can see his recommendations when planning my trip on Google Maps, or when I’m in Spain using Google Maps or Places for Android.

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